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In-App Engagement and Conversion Report

This report tracks the costs, clicks, and conversions associated with in-app display and video ad formats. Buyers can use these insights to pinpoint the in-app ad formats that will maximize engagement rates and drive conversions.

Get the Latest Insights on In-App Engagement and Conversions

The In-App Engagement and Conversion Report draws from Smaato’s and Liftoff’s internal data from Q1 2019 to track the costs, clicks, and conversions associated with various in-app ad formats.

Buyers can use the data and insights in this report to optimize their mobile ad campaigns by pinpointing the specific ad formats and in-app environments that will allow them to maximize engagement rates and drive conversions.

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The In-App Engagement and Conversion Report 2019 analyzes the cost and performance of both in-app display and video ads to arm advertisers with the knowledge needed to optimize their in-app advertising strategy. Some of the key insights from the report include:

In-App Display Ads

Cost differences between banner, native, and interstitial display ads on a CPM, CPI, CPR, and CPP basis
Engagement rates, as measured by CTR, for each display ad format
Post-install conversion rates for each display ad format

In-App Video Ads

Cost differences between video and display ad formats on a CPM, CPI, CPR, and CPP basis
Engagement rates, as measured by CTR, for video vs. display ad formats
Post-install conversion rates for video vs. display ad formats
Rewarded video ads cost vs. performance compared to video overall
Differences between cost and conversion rates for iOS and Android by ad format

In-App Video vs. Display Ads: Install to Action

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